Rui Cheng is a Shanghai based personal style consultant with over a decade of experience in New York’s fashion world.  Her collaborations include working with designers Vivienne Tam, Marithe Francois Girbaud, Helmut Lang & Issey Miyake.  Other works include personal shopper for a number of celebrity clientele & styling various editorial & commercial shoots.

Growing up, Rui studied ballet & always admired the way the dancers looked while warming up... Tattered & cozy but always exuding class & style.  Fused w/ the individual styles she saw on the streets of her hometown New York, was what ended up inspiring her.

Now in Shanghai, yet another major metropolitan city, VISIONAIRE is born...
Rui always wanted to keep the focus on the individual, by educating her clients on what works best for their body types.  She empowers them to own their bodies & exhibit their best selves through their own uniqueness.   

“Your style expresses who you are."

What she gives her clients is an objective view & the tools they need to feel good in what they wear. She teaches them how to accentuate their assets & de-emphasize their flaws.  

Whether dressing clients for the red carpet, styling fashion spreads in magazines like Shanghai Tatler & City Weekend or dressing models on the catwalk for Lawless, she brings her innate grunge-chic fashion sensibility to everything she does, while still helping each client feel like an individual.

Rui believes,  “Being beautiful is not about being young or thin.  It’s about feeling confident about the way you look, no matter your size, shape, age or budget.  Looking good & feeling great is something that everyone can acquire.  Everyone deserves to feel beautiful.  It’s one of the best investments you can make.”  Fashion doesn't discriminate. Learn how to dress the way you want to feel & watch your newfound confidence help you achieve your goals.